DEVELOPMENT:
Call of Duty: Modern Warfare 3 was known to be in development after a legal dispute between Infinity Ward co-founders Jason West and Vince Zampella and Activision resulted in the pair being fired from the company. Several Infinity Ward employees followed West and Zampella as a result of the ongoing dispute, causing Activision to enlist the services of Sledgehammer Games and Raven Software to assist development of the title.[6]
On May 13, 2011, four teaser trailers were released on the official Call of Duty YouTube page, separately titled "America", "England", "France" and "Germany", indicating the various locales of the game. The same day, video game website Kotaku leaked information about the game, confirming that it would be a direct sequel to Call of Duty: Modern Warfare 2, as well details regarding weapons, levels and modes found in the game.[7]
On May 23, 2011, Activision released the first gameplay trailer for Call of Duty: Modern Warfare 3 on YouTube ahead of its official premiere during the NBA Western Conference Finals.[8]
On May 31, 2011, Activision announced Call of Duty Elite, a brand new social service for the Call of Duty community to track and compare statistics, create videos and access premium content. The service will be fully integrated into Call of Duty: Modern Warfare 3, and will launch to coincide with the game's release.[9]
On June 6, 2011, 11:00AM (PDT), the first live gameplay demo of Modern Warfare 3 was presented by Robert Bowling and Glen Schofield at E3 2011.
On June 14, 2011, 12:35PM (EST), the first live gameplay demo of the new Survival Mode was played by Jimmy Fallon and Simon Pegg on Late Night With Jimmy Fallon.
To promote the game, Activision will be holding a two day event called Call of Duty: Experience which will take place in Los Angeles, CA from September 2nd, 2011 to 3rd. It will feature many things including the reveal of the new multiplayer which attendees will be able to play for the first time
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